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The FDA has approved a once-a-day dosage of Eli Lilly and Co.’s drug Cialis, which previously was available only in a higher dose that provided a 36-hour window of effectiveness.

The Indianapolis drugmaker said the daily version of the erectile dysfunction drug should help users who might otherwise worry about the effectiveness window.

A Lilly spokesman said that with the daily dose, men will not need to take Cialis in anticipation of sex because it is already in their system.

Cialis had $798 million in sales during the first nine months of 2007, and the company expects to top $1 billion in sales for the whole year.

Cialis still trails market leader Viagra, which reported $1.26 billion in sales during the first nine months of 2007.

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